耐克周一表示，它以未公开的价格收购了虚拟运动鞋公司
RTFKT，因为这家运动服装巨头希望迅速扩大其在快速增长的“元世界”中的足迹。
上个月，在 Facebook 最近将自己更名为 Meta Platforms (FB) 之后，耐克 (NKE) 成为首批进入共享虚拟世界的大品牌之一。
在这种基于区块链的环境中，用户可以以称为不可替代代币 (NFT) 的加密资产的形式购买虚拟土地和其他数字资产，例如化身的服装。
据其网站称，RTFKT 由 Benoit Pagotto、Chris Le 和 Steven Vasilev 于 2020 年成立，还制作 NFT 收藏品和模因。
耐克首席执行官约翰多纳霍在一份声明中表示：“此次收购是加速耐克数字化转型的又一步，让我们能够在体育、创意、游戏和文化的交叉点为运动员和创作者提供服务。”
Nike buys virtual sneaker maker to sell digital shoes in the metaverse
Nike said on Monday it had bought virtual sneaker company RTFKT for an undisclosed sum, as the sportswear giant looks to quickly expand its footprint in the fast-growing "metaverse."
Last month, Nike (NKE) became one of the first big brands to enter the shared virtual world that gained prominence after Facebook recently rebranded itself to Meta Platforms (FB).
In such blockchain-based environments, users can buy virtual land and other digital assets such as clothing for avatars in the form of a crypto asset called a non-fungible token (NFT).
Formed in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT also makes NFT collectibles and memes, according to its website.
"This acquisition is another step that accelerates Nike's digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture," Nike Chief Executive Officer John Donahoe said in a statement.
