苹果在中国的智能手机市场份额在 2021 年第四季度创下历史新高，这家 iPhone 制造商六年来首次夺回中国第一的宝座。
根据市场分析师 Counterpoint Research 的数据，这家库比蒂诺巨头在 12 月季度拥有 23% 的市场份额，销售额同比增长 32%。
尽管中国智能手机整体销量下降了 9%，但苹果仍实现了稳健增长，这要归功于其于 9 月推出的 iPhone 13 系列。
Counterpoint Research 的分析师 Mengmeng Zhang 在一份新闻稿中表示：“新款 iPhone 13 在中国发布时的起价相对较低，以及新的摄像头和 5G 功能，因此取得了成功。”
5G指的是下一代超高速互联网，它正在全球推广，尤其是在中国迅速推广。
“此外，由于美国持续的制裁，苹果在高端市场的主要竞争对手华为面临销售下滑。”
中国巨头华为——曾经是中国和世界第一大智能手机厂商——已因美国制裁而陷入瘫痪，美国的制裁使该公司无法为其设备提供关键组件和软件。
Counterpoint Research 表示，华为第四季度在中国的市场份额仅为 7%，销售额同比下降 73%。
中国品牌vivo以19%的市场份额位居第二，OPPO以17%的份额紧随其后。
荣耀智能手机品牌之前归华为所有，但分拆为独立业务，以 15% 的市场份额位居第四，小米以 13% 紧随其后。
所有这些品牌都是中国本土智能手机制造商，它们也在全球市场发展壮大。
中国市场下滑
Counterpoint Research 表示，中国智能手机市场的销量同比下降 2% 有几个原因。
Counterpoint Research 高级分析师 Ivan Lam 表示，全球半导体和组件短缺影响了供应商出货手机的能力。
与此同时，“中国智能手机的平均更换周期越来越长，”林说。
这位分析师补充说，中国“正在经历一个复杂的经济环境，出口推动增长，而国内支出仍然低迷。”消费支出疲软一直拖累中国经济。
Apple reclaims No. 1 spot in China, hits record iPhone market share in the fourth quarter
Apple's smartphone market share in China hit a record high in the fourth quarter of 2021, with the iPhone maker reclaiming the number one spot in the country for the first time in six years.
The Cupertino giant had 23% of the market and sales grew 32% year-on-year in the December quarter, according to market analysts Counterpoint Research.
Apple saw solid growth despite a 9% decline in China's overall smartphone sales, thanks to its iPhone 13 line-up, which was launched in September.
“The new iPhone 13 has led the success due to a relatively lower starting price at its release in China, as well as the new camera and 5G features,” Counterpoint Research's analyst Mengmeng Zhang, said in a press release.
5G refers to next-generation super-fast internet which is rolling out around the world and particularly quickly in China.
“Furthermore, Huawei, Apple's main competitor in the premium market, faced declining sales due to the ongoing US sanctions.”
Chinese giant Huawei — once the number one smartphone player in China and the world — has been crippled by U.S. sanctions which cut the company off from key components and software for its devices.
Huawei had just 7% market share in China in the fourth quarter and sales declined 73% year-on-year, Counterpoint Research said.
Chinese brand Vivo sat in second place with 19% market share, followed by Oppo with 17%.
Honor, the smartphone brand that was previously owned by Huawei but spun off into a separate business, was the fourth biggest player with 15% market share, followed by Xiaomi with 13%.
All of these brands are Chinese domestic smartphone makers that have grown in the global markets as well.
China market declines
Counterpoint Research said sales in China's smartphone market fell 2% year-on-year for several reasons.
The global semiconductor and component shortage has impacted the ability for vendors to ship phones, according to Counterpoint Research senior analyst Ivan Lam.
Meanwhile, “China's average smartphone replacement cycle is becoming longer,” Lam said.
The analyst added that China is “experiencing a complex economic environment where exports are driving the growth and domestic spending remains lackluster.” Sluggish consumer spending has been a drag on the Chinese economy.
