|
Using all of the information that Ms. Graff has just presented as a starting point, my product development team has been trying to enhance our product to include more of customer's desired features.
Our specific proposals were described in detail in the memo that was circulated last week, so I see no reason to cover them in depth at this point in time.However, we do need to open a dialogue about which changes we're going to implement, and a timeline for doing so.
So, as our presentation concludes, I want to repeat the key points.First, our market share is showing a downward trend.
Second, our marketing campaign isn't appropriate for our target audience.Third, many key features are missing from our product.
Our recommendations are to revamp our marketing campaign and redesign our product.We are facing some serious problems, and we need your input in order to deal with them as quickly as possible.
Without further ado, I'd like to open the floor for discussion.Shawn will be our moderator.
Now that you understand the formal meeting pretty well, let's listen to how Chris ends the presentation and prepares for a - the discussion at an informal meeting.Our product development team has been busy trying to synthesize all the data that Hannah has just presented in order to create a better product for our customers.
We sent out a memo last week that described our specific ideas, and based on all the signatures on the routing slip, it looks like most of you have already seen it, so I won't repeat everything.In a minute, we're going to ask you to help us brainstorm even more ideas.
Before you get your creative juices flowing, let's just briefly recap the main points of this presentation.Our market share has taken a beating and we're missing the mark with our marketing and our product.
To tackle these problems, we recommend creating a better marketing campaign and creating a new version of our product.We're asking for your best ideas during the discussion.
Shawn, will you take the helm?
| 
