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Let's listen to Hannah's presentation again, this time when she's speaking more quickly.Hannah: Thanks, Shawn.
Each of the eight focus groups we spoke with had 10 to 12 participants who are users of the product, although not necessarily the one offered by Vision Corp.
In this table, you can see that the proportion of people who use your company's product compared to the total market is fairly small, at only 13%.
This, of course, means your competitors have a big leg up on the market with over 85%.
We asked participants what kinds of things they look for when deciding which product to buy.
Let me walk you through this chart with my laser pointer.
You can see that the most important features are listed alphabetically under the header, “Important Features.”
Unfortunately, your current product has only one of three most sought-after features.
That may be one important reason why more customers aren't buying your product.
Finally, take a look at this bar chart, which shows how your product's features stack up against those of your competitors.
Your product has good “affordability,” but the truth is that your customers aren't that concerned about price.
You could easily raise your prices and use the extra money from sales to better match your product with what customers are looking for.
Now that we've listened to both the formal and informal meetings, I hope you have a better understanding of the business vocabulary used to present visuals in a presentation.
In our next lesson, we're going to learn how to end a presentation.
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